Noom
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PRODUCT HIGHLIGHTS
- Uses a psychology-backed approach to weight loss
- Provides behavioral guidance more than nutritional guidance
- App supports food, weight, and activity tracking
- Multiple membership options available
- A stress-relief plan is also available
In-Depth Review
Noom Review (2024): Our Testers Report Mixed Experiences and Feelings
Author: Amanda Capritto, CPT, CNC, CES, CF-L1Pros & Cons
What We Like...
- Gives you freedom to make your own choices
- Helps you identify patterns and behaviors that may be connected to your weight
- Flexible payment options
- 1:1 coaching plans are available for purchase
What Needs Improvement...
- Doesn’t offer much nutritional guidance
- May not be the best option for those who need a more structured plan
- Expensive on the month-to-month plan
Product Summary
Noom takes the stance that weight gain (or difficulty losing weight) is tied to your ingrained habits and underlying relationship with food. The goal of the program is to make you aware of your beliefs and habits, and how they affect your diet and overall lifestyle. Once you’ve done this work, the next step is a personalized plan that provides knowledge and support to help you make lasting changes.
Noom doesn’t provide a cookie-cutter nutrition plan. There are no “off-limit” foods—you’re given the tools and knowledge you need to make informed choices about what to eat and what to avoid. You can also work alongside a coach if you want, though the program can be self-guided.
Most of the work is done in an app. You can track your food, exercise, and weight at a cadence that works for you. The app also sends out daily lessons about your personal triggers and how to overcome them, and follow-up quizzes to test how well you’re retaining the information.
Specs
| Membership options: | Month-to-month to annual plans available |
|---|---|
| Price: | Starts at $17 |
| Main philosophy: | Psychology-based changes |
| Specific diets supported: | All; you can make your own food choices |
| In-person or virtual: | Virtual |
Summary
Noom is built on the psychology of weight loss. Instead of specific nutritional guidance, you’ll get lessons that are designed to help you break habits that may be contributing to your weight gain.
