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Ah, the turn of the year: A time when people start making resolutions, mapping out new fitness routines, and–one of our favorite pastimes–buying new fitness equipment.
The new year is a great time to find discounts on exercise equipment (New Year’s treadmill sales, anyone?). We keep our eyes out all year long looking for deals on cardio equipment, strength training equipment, and anything else that helps you meet your goals, but here, we’ve curated the best New Year’s fitness sales; and check back often! We’ll be continually updating this page.
Featured New Year’s Fitness Sales
NordicTrack
Up to $1,300 off + Save More With iFIT Purchase
Save up to $1,300 on machines plus an extra $200 with an iFIT membership
REP
Free shipping and more
Last year you got free shipping plus big discounts on the brand’s deals page
Horizon
Get Up to 50% Off
Save up to 50% on select treadmills, exercise bikes, and ellipticals
Ergatta
Up to $400 Off + Free Shipping
$400 off the Ergatta Rower and $250 off the Ergatta Lite, plus free shipping | Through Dec. 25
Force USA
Free Gift on Orders $3,999+
Free AirBike ($699 value) with a purchase of $3,999 or more | Use code GGR5 for 5% off
Snode
$50 Off the AD80s
Save $50 on the AD80s with code XMAS50 | 10% off all others with code XMAS10
New Year’s Fitness Sales on Cardio Equipment
- Aviron: Holiday savings: Up to $977 off plus a free gift of your choice
- Bowflex: Save up to $800 plus free shipping
- CAROL: Get $250 off with code XMAS
- Diamondback: Save $500 on all cardio machines (and get free shipping + 0% financing) during the holiday sale last year, plus save an additional 10% by using our exclusive code GGR10
- Dick’s Sporting Goods: Last year, you could take up to 50% off leading brands during the holiday sale
- Echelon: Savings up to $3,500 plus free shipping
- Ergatta: $400 off the Ergatta Rower and $250 off the Ergatta Lite, plus free shipping | Through Dec. 25
- Horizon Fitness: Save up to 50% on select treadmills, exercise bikes, and ellipticals
- Hydrow: Get up to $800 in savings
- Lit Method: Last year, save up to $1,000 during the holiday sale
- NordicTrack: Save up to $1,300 on machines plus an extra $200 with an iFIT membership
- Peloton: Get up to $550 off
- ProForm: Save up to $2,000 and get select machines for free when you purchase an iFIT membership
- Schwinn: $200 off and free shipping on the IC4 bike
- Sole: Up to $400 off treadmills, ellipticals, exercise bikes, and rowing machines
- Sunny Health and Fitness: 10% off cardio equipment | Up to 70% off select products
- TruGrit: Holiday Savings: Use code XMAS2024 at checkout
- WalkingPad: Get up to $200 off
- Yosuda: 30% off on all equipment with code XMAS30
New Year’s Fitness Sales on Strength Equipment
- Again Faster: Last year you could save on bumper plates, barbells, apparel, and more
- Amazon: Shop deals on all types of fitness equipment last year
- Bells of Steel: Save up to 30% on select items from Dec. 26 through Jan. 7 last year
- Bowflex: Save up to $800 plus get free shipping
- ChopFit: Save $50 on the Chopper Fitness System or Chopper Pro Fitness System
- Flybird Fitness: Christmas sale: 25% to 30% off
- Fringe Sport: 12 Days of Fitmas: New products on sale every day
- Force USA: Free AirBike ($699 value) with a purchase of $3,999 or more | Use code GGR5 for 5% off
- Giant Lifting: Up to 30% off select products
- GoRuck: You could take up to 40% off sitewide last year
- Griffin: Free shipping on all orders last year
- Gymreapers: Last year there were discounts throughout January
- Hyperwear: Up to 30% off sandbags, ropes, bands, and more
- Inspire Fitness: 10% off with code SLAYSTRONG10
- Living.Fit: Tiered discounts: Get free gifts when you spend at least $300
- Major Fitness: Merry Fitmas: Up to $340 off plus free gifts
- MAXPRO: Save up to $459
- Nike Strength: Take 50% off shipping last year
- PowerBlock: Save $277 on the Sport EXP Bundle
- PRx Performance: Save 10% on orders of $2,024 or more last year
- REP: Last year you got free shipping plus other savings via the brand’s deals page
- Rogue Fitness: Last year there were daily deals and free shipping, HUNDO pricing, and more
- SMRTFT: Holiday sale last year: $185 off any pre-ordered 80-lb dumbbell set and single-legged stand purchase with code PRE185
- Snode: Save $50 on AD80 with code XMAS50 | 10% off all others with code XMAS10
- Titan Fitness: Free expedited shipping on orders over $500 plus up to 50% off the holiday sale, with new FITMAS deals every day
- Total Gym: 55% off select gyms and free shipping on $175+
New Year’s Fitness Sales on Smart Home Gym Equipment, Smartwatches, and Apps
- Fitbit: Save up to 28% on the Fitbit Sense 2 and up to 19% on the Fitbit Versa 4 on Amazon
- Future: Use our link to get 65% off for a limited time
- Garmin: Save up to $250 on select smartwatches and fitness trackers
- Oura Ring: Save up to 22% on the Oura Ring Gen3 on Amazon
- RingConn: Save $90 on the RingConn Gen 1
- Speediance: Get up to $1,000 off
- Tempo: Last year, save up to 45% on the Tempo Studio, up to 38% on the Tempo Move, and up to 40% on the Tempo Core
- Tonal: $1,000 off
- Ultrahuman: Save up to 14% on the Ring AIR in select colors and sizes on Amazon
- WHOOP: Save 10% plus free shipping
- Vitruvian: Last year, take $250 off for the Boxing Day Sale
New Year’s Fitness Sales on Supplements and Nutrition
- AG1: Keep checking back for deals
- Bulletproof: Get 20% off with code BEST2024
- Cira Nutrition: Free Pre-Game pre-workout stick packs with every purchase last year
- Four Sigmatic: Use code GGR10 for 10% off sitewide last year
- Kaged: Limited-time holiday offer: Tiered gift card offers with purchases from $100 to $300+ last year
- Legion Athletics: BOGO 50% off sitewide
- Liquid IV: Last year, Holiday flash sale: 25% off + mystery gift on orders of $75 or more | Use code HOLIDAY25
- Lumen: Use code GGRLUMEN80 for 25% off last year
- MegaFood: 24% off sitewide last year | Ends Jan. 4
- Myprotein: Up to 50% off everything and an extra 10% off with code HOLIDAY10
- Nutricost: Up to 55% off select products for a limited time
- Nurture Life: Last year, get $30 off your first order, $20 off your second order, $15 off your third, and $10 off your fourth order | Use code GGR75
- Onnit: Subscribe and save 25% on supplements
- Ora Organic: Keep checking back for deals
- Ritual: Last year, 40% off your first month | Dec. 26-Jan. 31
- SEEQ: Merry SEEQMAS: New deals every day
- Sports Research: Free gift with purchase and free shipping on all orders $14.99+
- Transparent Labs: Keep checking back for deals
- Wellah: Keep checking back for deals
Best Meal Delivery Deals
- BistroMD: 50% off plus free shipping for your first week
- CookUnity: 50% off your first order
- Dinnerly: Take 50% off your first box last year
- Factor Meals: 50% off plus free shipping on your first box
- Hungryroot: 30% off plus a free gift in every delivery for a limited time
- Magic Kitchen: 15% off with promo code HEALTHY15 last year
- Modify Health: Save 15% on your first order plus free shipping with code THRIVE15
- Purple Carrot: $100 off with code CHEER100
- Tempo by Home Chef: 30% off your first month
- Trifecta: Keep checking back for deals
New Year’s Fitness Sales on Apparel
- 2POOD: 20% off sitewide
- 5.11 Tactical: Buy one, get one 50% off pants for a limited time
- Adidas: Take up to 60% off
- Columbia: Everything on sale | Exclusives up to 50% off | Free shipping on $150+
- Fabletics: 80% off everything for new VIP members (limited to 8 items)
- lululemon: Save up to $50 on leggings, shorts, accessories, and more last year
- NOBULL: 30% off any 4+ sale items with code SALESAVINGS
- Reebok: Holiday Blowout Sale: Take up to 70% off sitewide
New Year’s Fitness Sales on Recovery Products
- Ekrin Athletics: Up to 35% off massage guns
- HigherDOSE: 30% off bundles | 20% off sitewide
- Hydragun: Get 15% off the HeatPod, HeatPulse Knee and Back, or any massage gun with code HOLIDAY while supplies last | Ends Dec. 25
- Inergize Health: Take $500 off the Inergize Cold Plunge Tub
- Ice Barrel: Up to 40% off all products with code HOLIDAY at checkout
- LifePro: Up to 50% off plus a free massager
- Plunge: $500 off cold plunges and $1,000 of saunas | Ends Dec. 26
- Polar Monkeys: $300 off on all plunges, plus a free 6-month care kit
- Redwood Outdoors: $300 off a Harvia Spirit heater with sauna purchase
- Sun Home Saunas: Save up to $700 on saunas and plunges | Through Dec. 25
- Sunlighten: Infrared saunas up to $1,600 off plus a free gift
- The Cold Pod: Save up to 30% on Amazon
- Therabody: Save up to $100 off
Other New Year’s Fitness Sales
- Home Workout HQ: Keep checking back for more info
- Eight Sleep: Holiday Sale: Get $100 off the Pod 4 Ultra
- ISSA: Holiday Sale: Start for $49
- NASM: Holiday Sale: Up to 50% off
- Rubber Flooring Inc: Save 25% on orders of $200 or more with code NEWSTYLE last year
How to Find New Year’s Fitness Sales
Whether you are making a New Year’s resolution or just looking for discounts on home gym equipment, this time of year can be a great time to make an investment. Here are some things to consider when looking for a deal:
Consider Your Budget
Probably the biggest deterrent to building out a home gym is the expense. That’s obviously why looking for New Years fitness deals is a great idea. Still, even with discounts, certain types of equipment can be extremely costly. Some brands offer financing opportunities as well as additional promotions, like securing discounts because you sign up for a newsletter.
Before diving into sales pages, make sure you have an idea of how much you are willing to spend, and stick to it!
Do Your Research and Read Reviews
We are big on knowing what you’re getting into when you buy a piece of fitness equipment. That’s why we have compiled extensive lists outlining the good, the bad and the ugly. If you need a little guidance, check out some of our best-of lists below:
- Best budget home gym equipment
- Best training shoes
- Best massage guns
- Best exercise bikes
- Best squat racks
- Best rowing machines
- Best treadmills
- Best adjustable dumbbells
- Best Olympic barbells
- Best CrossFit equipment
- Best resistance bands
- Best fitness trackers
Pay Attention to the Details
Whether you are buying something under $50 or looking at dropping a few thousand smackaroos, familiarize yourself with some of the details:
- Is there a free trial period?
- What is the return policy?
- Is the warranty any good?
- Are you able to finance it?
New Year’s Fitness Sales FAQ
Is New Year’s a good time to buy fitness equipment?
The turn of the year is a time when many people are thinking about their fitness goals, and brands know that. Many discount their sales at this time, though Black Friday remains the best time to buy home gym equipment.
When is the best time to buy fitness equipment?
We see the most sales on fitness equipment happen around Black Friday, though many brands offer discounts and promotions around other holidays like New Year’s, Fourth of July, and Memorial Day.
What fitness equipment is on sale for New Year’s?
Brands all across the industry offer fitness equipment sales on New Year’s. You can find discounts on treadmills, ellipticals, barbells, squat racks, dumbbells and more.
Further reading
Ah, the turn of the year: A time when people start making resolutions, mapping out new fitness routines, and–one of our favorite pastimes–buying new fitness equipment.The new year is a great time to find discounts on exercise equipment (New Year’s treadmill sales, anyone?). We keep our eyes out all year long looking for deals on cardio equipment, strength training equipment, and anything else that helps you meet your goals, » Read more about: New Year’s Fitness Sales (2025) » Read more
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